"Going green" has become an important goal for many years and you may think that you're doing your part by moving away from traditional print-based marketing and moving farther and farther into the digital realm. You might be surprised to learn, however, that your definition of "going green" and the definition of tree farmers all over the world are two completely different things. If you really want to save trees, choose print and all the benefits it has to offer.
It's Okay to Print
Did you know that printing actually helps to sustain our forests for a large number of different reasons? For starters, growing and harvesting trees is an enterprise that provides jobs for millions of people all over the world. Pulp trees are raised and farmed specifically for paper, much like potatoes, or corn. Thanks to the improved forest management techniques that we're using, we now have more trees today than we did even 100 years ago. We know and understand that trees are great for the environment - they provide clean air and water, wildlife habitats for animals, carbon storage and more. By using trees to create materials like paper (which is biodegradable, renewable, and ultimately sustainable), we're making room for new trees that become a valuable part of an industry that provides a livelihood for countless people, and sustains a delicate ecosystem as well.
We have more trees now than we did in 1900, it means that the ways in which we use paper has NOT affected our forests in a bad way. Pulpwood is harvested from tree farms established for the specific purpose of growing pulpwood, with little or minimal sawlog production. Using paper products means that old trees can be saved. Forests are being replanted with new trees that serve a very real benefit to the environment. By increasing the need for trees by keeping paper and print marketing relevant, you're actually playing a very important role in helping the environment sustain itself and continue to be naturally healthy well into the future. Save a tree and choose print.